It’s vital to understand that some website design fundamentals can significantly decrease your conversion rate. Conversion is the process of changing from one form to another. In the case of marketing, it’s increasing clientage. Conversion is an expression used to frequently define the act of transforming a customer who browses your site – into a paying customer. Here are some of the most common website conversion errors—and the solutions to fix them.
Confused Website Design
Websites that are disordered are annoying to users. When one web page contains too many items, they all struggle for the attention of a user and add trouble in the way of a customer’s decision. The user can supervise your CTA or a major deal, not knowing where and when to look, causing in fewer conversions. If your web design is messy, the visitors incline to devote their time looking for what they came for except they get speechless and annoyed. They leave without making a purchase, and they never return in most cases. To avoid that, thus, you should not disorder your website. Only the main image, prime headline, CTA, a shortlist of product or service advantages and some social indication to add reliability to your rights are the items you can use on your landing page.
Furthermore, include some white space among images, descriptions, forms, and CTAs for effective product pages. In your design artistic, do not use more than three shades and limit yourself to just one or two fonts. The key is to think first about usability and then about aesthetics.
Regardless of how visually inspiring your site is and how many highlights you have involved, if navigating through your website is difficult, people will more likely quit your website, causing a low conversion rate. Navigation is a substantial factor that can carry your business either success or failure. This is why your website should have clear navigation with a crunchy design and a rapid navigation experience. Your site navigation must not be unclear, and your audience should make their way to the action you want. Remember, it is critical for your customers to recognize where they need to navigate, give them an alignment and make their way around your site.
Use of Stock Images
Images are a critical part of website design and graphic media are identical to modern audiences. You have possibly heard it so many times that more engagement is driven by visual content. If you want to stay up to the mark with visuals, use expressive, high quality and authentic images. Doing so can drive you more engagement and conversion.
Your reliability cooperates with the use of stock images. Don’t use the general stock photos as they can give the audience an incorrect message. Any image you are using on your website must have an objective such as pushing visitors to the conversion goal. Thus, be sure that you use only real, high-quality and related images on your website.
The content quality on your landing pages must be exclusive along with lovely images that have an opposing effect on your visitors. The content should consequently be written with a perfect vision that is easy for customers to understand and help them with what they are looking for.
In specific, eCommerce website descriptions are typically boring and have a monotonous context. Keep the description of your products exclusive with attractive language. The content assists a significant part in appealing the attention of your customers when they visit your site. Thus, you need quality and candid content to get a high conversion rate.
Absence of Responsive Website Design
According to Statists, a stunning 3.8 million people internationally have been using their mobile devices to go online. When people flop to use your website’s best features on their phones, they incline to move on to one that permits them to do it. Visitors to your website are looking for a full site experience and not just a familiar version. Many people use smartphones, tablets to shop online and do diverse actions. Hence, it is important that your website changes designs as per the screen size of the users and get a chance not to lose the conversion rates. Doing so will move you a step nearer to conversions.
Slow Loading Time
A good conversion rate is intensely linked to an unlimited user interface. Loading time is one of the main factors that can drive people to quit the site long before they get there. It is categorically essential to increase the loading time in today’s fast-paced and busy world. According to a study, ‘If a page takes more than 3 to 4 seconds to load 4 out of 10 of visitors will abandon it.’
Lastly, Audit Your Website!
Another vital thing is that you should frequently take an audit of your website. You must confirm that your site is up-to-date with new principles for SEO, change, and design. After all, you would not want to make your site look outdated, particularly when your competitors are keeping up with the latest trends.