Everyone wants to get more reliable leads and drive conversions for his business. Email Marketing strategy is the top technique of digital marketing. It delivers you to connect straight with your target audience that is attracted in your services or products through email marketing strategy. It may drive brilliant results when email marketing strategy it is executed rightly. Email Marketing strategy is presently the best significance for businessmen because it’s a crucial marketing tool. Best Email Marketing strategy will a substantial impact on the success of your marketing campaign. It is very cost-effective i.e. Email Marketing strategy is very cheap and most effective digital marketing channel.
How Email Marketing can Grow your Business?
Today’s marketers need to do more with less. They want to unite with their audience in a highly modified way, while remaining on budget. Marketers that can do this—unite with their customers in a highly targeted way—will be effective in bringing ROI and revenue to the business.
No marketing category has the permanency of email marketing. While some marketing trends come and go, email remains the utmost influential channel existing to the modern marketer.
Here are the reasons why:
1. Email has superior range
With Facebook boasting over billion users and Twitter boasting 255 million, social media is the greatest way to attract community. These are remarkable numbers, but what isn’t so regularly shared are the figures on email usage.
The total quantity of worldwide email accounts was 3.9 billion in 2013. It reached 4.9 billion by 2017, according to Radicati.
Although this might seem unexpected at first, think about your own online behavior. When you sign up for a website, you have to enter your email address to make the account. You even need an email address to create a Facebook or Twitter account.
Email is the currency of the web, and anybody who’s online has an active email address. Facebook and Twitter might seem pretty universal, the continuing scuffle over data breaches and privacy means plenty of people are exiting some social media channels.
So when it comes to involving with your prospects and customers, there’s no channel with a broader reach than email.
2. You can deliver your message through Email
If marketers have to pick between email or facebook, they must go for the email subscriber every time.
There are two main reasons why:
First, 95% of email gets delivered to the planned recipient’s inbox. However only 3% of your Facebook fans see your posts in their News Feed. This is as Facebook bounds the number of times your posts seem in the News Feed in an attempt to drive brands towards their paid marketing choices.
This is a big arrangement when it comes to receiving your messages in front of your preferred audience.
On Facebook, if you post an update to your 11,000 fans only about 220 of them will see it. Instead, if you send an email campaign to 11,000 subscribers minimum 10,000 of them will have it in their inbox.
This means your message is 45 times more expected to be seen using email than Facebook.
Secondly, email subscribers have clearly told to hear from you when they signed up for your email list. There are firm SPAM laws, so if you’re emailing a prospects, it’s because they gave you their permission. Now think about the ads in your Facebook News Feed – did you ask those companies to market to you?
Maybe not. More than likely, you performed a Google search or visited their website. That’s absolutely different than proactively signing up from an email newsletter.
Email is established to confirm your audience gets your message.
3. Driving conversions
Most marketers are laser attentive on driving conversions. Irrespective of whether they do so in the form of leads, sales, memberships, or a metric exclusive to your business strategy, the crucial goal for marketers is to turn prospective customers into paying customers.
And when it comes to conversions, there isn’t a more dominant channel than email.
In fact, the normal click-through rate of an email campaign is around 4% (of total recipients), whereas the normal click-through rate from a tweet is around 0.5%.
This means you are 6x more expected to get someone to click through to your website via email than you are from Twitter. As discussed before, your email subscribers have told you they need to hear from you and this isn’t normally the case with social.
4.25% of visitors from email marketing purchase something. On the other hand 2.50% of visitors from search engines and 0.6% from social media, according to a survey.
What’s more, email is extremely measurable. Campaign Monitor customers have real-time access to metrics like opens, clicks, bounces, forwards, social shares, and more.
Moreover, those who assimilate their email marketing into a CRM like Salesforce. They can see firsthand how their email marketing effects business opportunities and deals.
As a marketer focused on cultivating leads and driving conversions—as most marketers are—email marketing trumps all other communication channels for business.
4. Higher ROI through Email Marketing
Given email’s matchless capability to drive conversions, it makes sense that email is also the most active marketing channel to drive ROI for your company. In fact, email marketing yields an average 3,800% return on investment for businesses and for every $1 spent on email marketing, the typical return on investment is $38.
It’s clear from these figures that email is an economical channel for marketers, but why does it outclass other channels so significantly when it comes to ROI?
It comes down to bringing highly modified and relevant messages. Unlike social networks where you send status updates to every follower regardless of their location, interests & purchase history, email allows you to be hyper-targeted with your communications.
The more data you have about your customers in an email marketing tool like Campaign Monitor—including insights pulled in from integrated systems like your CRM, customer service solution, etc—the more targeted you can be.
Campaign Monitor customer Rip Curl used division and dynamic content to provide the right message to the right person. For example, they know the gender of their subscribers and where they are situated geographically, so they can confirm that females in the United States receive a promotion about bathing suits throughout the summer months and males in Australia receive an email about wetsuits throughout the winter months.
This use of division and dynamic content assistances to confirm the content they send is applicable to every individual recipient and that relevance pushes people to click-through, make purchases – and upturn the ROI of their email marketing campaigns.
5. Most preferred communication channel
For many, social networks are a private form of communication used to keep up to date with friends & family. When people log in to their social media accounts, they’re there to see photos and updates from people they know.
Email, on the different, is a much more proficient medium and people supposed to receive information about products and services through that channel.
Basically, studies show 75% people desire to receive advertising content through email, compared to 17% who prefer social media.
6.it’s an open platform
Over the previous few years, several brands have financed millions of dollars into buying huge social followings. Because they want to communicate and involve with an audience.
But while businesses are financing in different social media platforms, Facebook has regularly updated its algorithm to decrease the amount of followers who will see a brand’s post, except those posts are paid advertisements.
This practice has become so dominant that 98% of brand followers will never see the posts in their News Feeds. Twitter seems to be moving in a parallel direction with the announcement it will present an algorithm-controlled feed as well.
The problem with channels like Facebook and Twitter is they’re kept and controlled by third parties which means marketers are at the mercy of changes the platforms make to their platform.
For the time being, email isn’t owned or controlled by any one particular entity. It’s an open communication platform and there are a mass of services that provide access to send and receive email.
The different array of companies tangled in email marketing confirms that no one party can make changes that would have a extensive effect, and distinct Facebook or Twitter, if you invest the time and money into structure and cultivating a great email list, your subscriber list will be an strength you own. Thus you’ll be able to control your list without the risk of someone limiting its effectiveness.
7. Email will be nearby always
Think of MySpace? What?
The once-hot site was the biggest social networking site in the world among 2005 and 2008, and in June 2006 exceeded Google as the most visited website in the United States. Yet where is MySpace now? All those users ultimately moved on to other social networks, and the site is now the 1,500th most popular website in the United States.
Imagine investing significant amounts of time and money to build an audience on a platform only to find it a ghost town just a year or two later. The influence on your ability to reach and engage prospective customers would be catastrophic.
On the other hand, email has a long history of permanency. The first email campaign was sent in 1978 to a total of 400 people and email has been growing regularly.
Interestingly, the email space itself has evolved from a time where you needed a developer to build an email to today, where tools like Campaign Monitor allow the modern marketer to create and send lovely branded emails with ease. This shift has put the power of business email into the hands of more people.
Constructing your email list, unlike constructing a social media following, is a stable long-term investment that will pay off for several years to come.
As a marketer, you have several channels existing to reach your audience. Because of narrow time and resources you need to arrange your efforts.
For the many reasons listed above, email marketing is by far the most operative channel to attract, engage, and connect with an audience to enterprise sales and income for your business.
So start using email marketing to your benefit today, and you’ll find it’ll help upturn sales and revenue right away.